Wednesday, 17 March 2010

story board scans 2



story board scans





Lyric Annotation

First thing this morning you ironed my shirt for me,
At lunch break you were vibin on the fone.
This evenin I bought back DVDs but I'm alone with the tv.
( Annotations: artist in front room narrating first chorus in front of tv)

First thing this morning ur head was on my chest, I had to be up early, so I left you in the bed. You looked so entising curled under the duvet but I couldn't jump back in coz I didnt wanna b late.
(Annotations: Artist narrating lyrics in front room, shots of him waking up with girlfriend and getting ready)
You laid there so calmly as I quickly got dressed, in my amarni cardi and shirt
U had neatly pressed. I wanted to say 'bye', but I didn't wanna wake you up, so I thought I'd give you a call on my lunch break or something. At lunch break I rung you on the house fone but you never answered so I hung up and rung back on the voda. We were chattin so kosher but then you started to moan love about how I never give you no time when I'm out on the roads nuff. I couldn't take all this long talk so I told you pleez ease off I had 2 press the red button with my thumb cuz I woz so peed off.
This evening I bought back some chinese to munch and I even went n got some dvds to watch.
(Annotations: artist narrating lyrics in front room different cuts and shots, shots of him and girlfriend arguing on the phone)
First thing this morning you ironed my shirt for me,
At lunch break you were vibin on the fone.
This evenin I bought back DVDs, but I'm alone with the TV.
(Girlfriend narrating chorus outside various different camera angles)
My head in my hands, starin right at my hair brush on the table beside my cuppa tea and toast still untouched. My fist on the table, eyes fixed on the carpet, telephone going off, can't be arsed to go and answer it. My head in my hands coz I opened up the front door to see if there was any post for me on the floor in the porch. My fists on the table coz the letter I just read in black had just said that you had left with my best friend. My eyes to the ceiling coz I thought it was all a joke, til I opened up your wardrobe, no hangers, no clothes. My head in my hands coz the photo I'm holding is a photo of you and your fuckin smile.
(Annotations: Artist in front room again different camera angles and positioning narrating lyrics, shot of artist finding and reading letter from girlfriend, shot of artist pacing up the stairs to wardrobe to find nothing but a photo)
First thing this morning you ironed my shirt for me,
At lunch break you were vibin on the fone.
This evenin I bought back DVDs but I'm alone with the tv.
(Girlfriend narrating chorus outside various different camera angles)
This evening I have bought back love actually, coz I thought what we had was actually love but I cant see your Gucci scarf or your Zara gloves, there aint no Mac lipgloss or eyeliner or stuff. On the bathroom sink theres only one toothbrush, theres only one face wash, theres only one sponge. On the table by the stove theres a note and a biro I'm trying to chase you on the voda, love just to ask you why go. At lunch break I should have listened to your whinin on the phone and not been so impatient or tired of your moanin. I should have told you we'll sort it when I get in at 6 and settle our differences by talkin it out and shit.
First thing this morning I should have rubbed off Simones, Paulas and Josephines numbers off my phone. If I'd done that this morning you'd be here at home. If I'd done that this morning I wouldn't be alone.
(Annotations: artist narrating lyrics on balcony and bathroom, artist leaving shop with dvds for his girlfriend, flashback of phone argument, artist removing other girls numbers from phone)
First thing this morning you ironed my shirt for me,
At lunch break you were vibin on the fone.
This evenin I bought back DVDs but I'm alone with the tv. (X2)
(Annotations: Male Artist & Girlfriend narrating chorus outside various different camera angles)

She cud have waited til I got home, now shes on the train while I'm on my own.
(annotations: Male artist alone with tv narrating last lyrics, tv switches off in background same effect to be used on the video when song finishes)

Props & Locations List

Prop and location list For Music Video

Locations:
- living room
- bedroom
- streets
- shop entrance


Props:
-mobile phones x2
- letter from girlfriend
- photo of girlfriend
- wardrobe
- bed
- dvd’s

Shooting Schedule

Shooting Schedule For Music Video

Day 1:
- shoot male artist’s performance of whole song in various different locations e.g. streets, house.
Day 2:
- shoot all female artist’s performance of chorus in different shots and locations
Day 3:
Shoot all narrative scenes with male and female together e.g. the early morning, the phone arguments, the letter scene, ect
Day 4:
Shoot any unfinished scenes, or scenes that needed redoing.
- upload and convert footage onto mac
Day 5-10
- edit all footage including lip sync and adding transitions

Sunday, 14 March 2010

what conventions i have learnt from analysing CD Covers

1.Both images for the CD cover had the artist in a direct mode of address in terms of their specific target audiance
2.Both albums have a clear colour scheme and house style
3.Bar codes are placed clearly on the back of the album
4.Tracks of the Album are clearly numbered on the back of the album
5.Additional information such as record label, websites, producers and legal affairs etc are all listed in small font at the back of the album or logos are used.
6.The CD tends to match the photos and colour scheme as the front and back covers, giving the whole package a house style

Textual Analysis of CD Cover


The artist on this cover, 50 cent, is being represented as another typical “gangster” rapper following the stereotypes made about artists of this genre. The cover is very basic but still delivers a dramatic effect and representation of the artist through the photography, text, colour and mis en scene including the costume. The most noticeable thing on this cover is again the image. The image consists of the artist standing tall and giving the audience a very serious look, immediately the audience can tell that there is not a very welcoming presence to the cover which is typical of artists in this genre. Next is the costume, the costume is very minimal as he the artist’s upper body is only in the photography, however the artist seems to be wearing nothing more than a large diamond crucifix and a pair of gun holsters around his shoulders, the gun holsters are very significant because if we look close enough the audience can see that they are a “Gucci” designer set of gun holsters, this can be seen to many that this artist is promoting and glamorising violence and guns or it could be seen as an extreme representation of reality and life for this artist, none the less it is safe to safe that a heavy sense of hypocrisy is present within this album cover as the artist wears a crucifix, which is a representation of the Christian religion and accessorises it with a pair of gun holsters. Another interesting part of this photo is the way a bullet hole and cracked glass has been edited in front of the photo with the crucifix shining through the bullet hole, again here is a strong sense of hypocrisy and a very negative representation of the artists image and lifestyle which could be seen as some one who endorses and glamorises gun crime. The text is fairly simple and uses a fancy calligraphy style font on the album name and a small sqaurish font for the artists name.

textual analysis of cd cover


Textual Analysis of CD Cover 1


The artist featured on this album cover is being portrayed as the stereo typical gangster rapper, he is portrayed in this image through the use of the photo and text, and the mis en scene including the location, the costume and the body language. The image used of the artist, P money is the first thing that the audience see and notice straight away. It is a simple image composed of P money sitting on a stair case in what seems to be a council block with a very provocative pose made with his hands in the shape of what appears to be guns. The image itself is a representation of grime music which speaks of the urban street culture in the uk, so immediately it can be suggested that this image is being used to that maybe the artist target audience can relate to him and where he’ s coming from. What is also very interesting about this image is how the excessive graffiti has been edited to cover all the walls and some of the stair case it can be suggested that this has been edited like that to represent the grittier side to the artists life and surroundings in an extreme style, on the one hand we can say that this is not a very welcoming iomage due to the provocative poses and location however it maybe seen just an an extreme representation of reality for the artist and his target audience to relate to which is typical amongst artists of this genre. The title positioned between all the graffiti in a complete different font using the colour black and red against the white wall, the style of the font is made to look like a scratched sticker to again match the graffiti wall. Again this is an attempt to harden the artists image and give an extreme representation of the genre, where it originates from, and who it represents. The artists costume is also quite simple but very effective it consists of a standard black tracksuit, black fitted cap and gold watch, Again here is another representation of the grime genre and its audience

music vid analysis 2

Textual Analysis of Music Video:
Giggs Ft. The Streets- Slow Songs

-the video opens with two scruffy looking characters, male and female, walking out of a dirty and trashy flat, with the artist sitting down in the flat in the background
- The audience are introduced to the artist with a close up shot of him sitting down holding what seems to be a photo whilst narrating the lyrics, the artist is featured in a lot of close up shots I think that this helps the audience relate to the artist on a more personal level
- the relationship between the visuals and the lyrics work very well. The lyrics seem to speak about the artists troubled past and what is currently happening to him, and the visuals seem to portray the more depressing side to these lyrics e.g the location the artist is sitting in is in a trashy house with rubbish and used drug paraphernalia scattered around the room
- there are close up shots of the artist setting fire what appears to be photos and letters, this is significant because it can possibly show that the artist is quite literally burning away his memories and hard times.
- the two scruffy characters at the start of the video appear again and this time they are stopping the artist from walking to the door, these two characters are significant because they are filmed in black and white which signifies to the audience that they are possibly the ghosts of his past trying to hold him back from success
-The second artist of the song is introduced later in the video, he approaches the house the other artist is in and narrates his lyrics to the audience while he waits outside the house
- as the second artist waits in front of the broken window narrating his lyrics, the first artist seems to be arguing and fighting with the two scruffy characters mentioned before
- it is my belief that the second artist represents the first artists new life and act as a deliverer from his troubled past to lead him to pastures new, all of these characteristics justify how well the lyrics and the visuals match. The relationship between the two is quite simple as the visuals seem to document the depression and poverty that the lyrics speak and deal with
-the song is quite slow so the editing of the different cuts and shots are also quite slow paced and easy to follow, I think that this has been used to allow the audience to engage into the artists story.
- a sence of voyeuristic behaviour is present in this video when the second artist is looking through the window at the other characters arguing and fighting, this is documented in a point of view shot and gives the audience to see the story through an outsiders point of view. Also when the first artist looks into the broken mirror to see himself may represent him looking into his own broken soul/life.
This video has a delicate balance of performance and narrative and also seems to mix the two together giving us a performance with the narrative in the background. This is significant because it allows the audience to engage with the artist’s story on a more personal level and feel empathetic towards him as he speaks about a sensitive subject, his troubled past.

music vid analysis 1

Textual Analysis of Music Video:
Notorious BIG- Sky Is The Limit

- The video opens with a tracking shot of a classy saloon sports car arriving to a plush mansion, so far the lyrics suggest that artist is speaking about his rags to riches story “ashes to classic”
- the genre characteristics are of a typical hip hop/rap video, the mis en scene includes the ideology of a glamorous celebrity lifestyle cars, women, press attention, designer clothes which support the artists idea of rising from the gutter to stardom.
- the mis en scene is quite typical in this genre and makes links onto black history in terms of people rising from harsh lifestyles to fame/fortune and freedom
- the relationship between the lyrics and the visuals seem to match very well because the visuals show the artist living a very plush lifestyle, enjoying his fame and popularity and the lyrics speak about what the artist had to do in life to get where he is today and to possibly inspire his audience to do the same thing, this is evident in one of the lyrics “sky is the limit, just know that you can have what you want be what you want, just keep on pressing on”
- a clever intertextual reference is made in this video, the directors whole cast for the video are all children referencing to the Hollywood production, Bugsy Malone,1976 (Alan Parker). I think that this is significant because it is my belief that on such a sensitive subject the young cast help portray innocence onto the artists story.
- Voyeuristic behaviour is featured in this video as the audience watch the artist tell his story and as he watches his own life around him
- this video in cooperates a fair balance of performance and narrative, and in some shots merges the two together which is a typical characteristic in hip hop, RnB and rap videos